As Director of Marketing at Barrington Stage Company, I led the marketing campaign for CABARET, one of the most iconic and politically resonant musicals in the American theatre canon. The campaign balanced the show's seductive, immersive atmosphere with its urgent themes of rising extremism, identity, and resistance. Through strategic advertising, digital storytelling, media partnerships, and audience engagement initiatives, the campaign positioned CABARET as both a thrilling theatrical event and a timely conversation starter for Berkshire audiences.