For A New Brain, I led a marketing campaign that celebrated the musical's heart, humor, and deeply human story of creativity, mortality, and resilience. Through strategic advertising, compelling digital content, media outreach, and audience engagement efforts, the campaign positioned the production as a must-see theatrical event in the Berkshires. The production was ultimately recognized as a New York Times Critic's Pick, helping to elevate its profile and generate excitement among both devoted musical theatre fans and new audiences discovering William Finn's beloved work.